Folklore is the study of traditional customs, beliefs, stories, and sayings, ideas or stories that are not true but that many people have heard or read. Myths are traditional or legendary stories, usually concerning some being or hero or event, with or without a determinable basis of fact or a natural explanation, especially one that is concerned with deities or demigods and explains some practice, rite, or phenomenon of nature.

In 2015, Robert McDowall, Vice-President of the Folklore Society and a regular contributor to Long Finance's blog the Pamphleteers, contributed a series of articles on folklore and finance to the blog, as follows:

• "October: Its Mythical Significance in Folklore & Finance", 18 February 2015
• "Investment: Where Does Reality End And Myth Takeover", 23 February 2015
• "The Hemline Index", 5 March 2015
• "Sell in May and Go Away", 12 March 2015
• "Wedding Rites and Financial Markets", 13 April 2015
• "Rumours and Financial Markets", 20 April 2015
• "Friday 13th and Financial Markets", 1 May 2015
• "Midas, Gold and Asses Ears", 11 May 2015
• "Folklore and Myths of Commodity Markets", 19 May 2015
• "The Myths and Folklore of Gold - Ancient and Modern", 2 June 2015

Relevant Events

• Gresham College, "Long Commerce: Transactions across Time", London, 7 February 2011
• Long Finance Forum for Futurists (L3F), "Scenarios for Financial Services", London, 16 February 2011

Relevant Articles

• Michael Mainelli and Ian Harris, "Z/Yen Scenarios for Voluntary-Sector Organisations", in Gill Ringland, Scenario Planning, 2nd edition, John Wiley & Sons (2006), pages 439-444